JULY 26, 2017( LONDON, UK) – Accompanied by the sounds of steels pans, rum cocktails, and delicious Caribbean cuisine, the cream of the UK travel trade gathered at the Antigua and Barbuda Beach Shack to discuss tourism to Antigua and Barbuda for 2017.
The industry experts joined the Tourism Authority last week for a summer gathering at London’s trendy Archer Street; the Soho bar that has collaborated with the Antigua & Barbuda Tourism Authority to bring a slice of Caribbean beach life to the heart of London’s West End.
Jean-Marc Flambert, vice-president of sales and marketing in UK and Europe at ABTA, addressed the gathering of the travel specialists, hailing 2017 as a positive year for Antigua and Barbuda, despite certain obstacles; “We are only 481 PAX away from beating 2015, our best year ever for visitor numbers from the UK. Despite the setbacks of Brexit and the devaluing of the pound, a successful advertising campaign in partnership with tour operators and increased PR, has seen an increase in bookings for travel in 2017 and 2018. With several hotels investing in upgrades and improvements in the 2nd half of 2017, we expect 2018 to be a strong year for revenue to the island. ”
Attendees included British Airways Holidays, Kenwood, and Western and Oriental while travel trade publication TTG also attended to cover the prestigious event. Against the backdrop of the beach shack themed bar, travel trade experts were positive with many hotel partners and tour operators commenting on the growth of their visitor numbers this year.